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Marine Product Scotland Ltd today unveiled the fresh identity, and website, that will take the company into the future, whilst still recognising their heritage and past, as The Sùlaire Fish Company. The move comes as the company looks to expand beyond producing solely white label goods, to bring their exceptional Scottish salmon directly to consumers.

Symbolised by the iconic Gannet that hunts off the shores of Lewis, the new image presents Sùlaire in a striking and memorable way that reflects its island roots. The team at Sùlaire have deep ties to the island fishing communities, it is in their blood and as such the blood of the company. This is something that has been carried through in the new imagery and design of the website.

With decades of experience developing exquisite Scottish salmon products to satisfy the likes of Michelin star restaurants and even the royal family, the Sùlaire brand will deliver the same uncompromising quality to the commercial market. To ensure this, the long-standing values of quality, integrity, and innovation will continue to be placed at the core of the offering. Managing Director Angus MacKenzie said:

“We are extremely excited to launch our new website and greet the world as The Sùlaire Fish Company. Although there is hundreds of years’ experience within the team, it feels in many ways as if we are just now coming to life. We take great pride in producing the very best Scottish salmon products, and now people will be able to recognise the Sùlaire brand, and trust it as a symbol of this quality.”

This launch marks the realisation of the company’s long-held ambition to make the best quality Scottish salmon available for the enjoyment of everyone.

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The 25th of April marks the start of one of the biggest events in the seafood industry’s calendar. For three days, Seafood Expo Global will see the top names from around the world come together in Brussels, with The Sùlaire Fish Company proudly being one of them.

The timing and magnitude of the event could not be better for Sùlaire. Having recently unveiled its new commercial identity and website, attending Seafood Expo Global provides the brand with an ideal platform to increase awareness. As the biggest event of its kind SEG will host over 26,600 seafood professionals, including buyers from 144 countries covering businesses from supermarkets, to airlines, to hospitals, and everything in between. There is no better place for a fresh brand to showcase their offering to a global audience.

The team at Sùlaire have spent decades developing an exceptional range of Scottish salmon products. However, for the first time the range now has a clear identity that consumers will be able to recognise and trust as a sign of quality. Something that is sure to resonate with buyers at the event. Managing Director Angus MacKenzie said:

“We are thrilled to be attending Seafood Expo Global. It is a wonderful event and it provides the perfect opportunity to associate our existing range of high quality Scottish salmon with our new identity as The Sùlaire Fish Company. A global audience will be attending and we want to make the most of the exposure by sharing our products with as many people as possible”

For those attending the event, Sùlaire will be found rightfully among some of the best seafood in the world, in the Scottish seafood pavilion.

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The Sùlaire Fish Company is delighted to announce a prize draw competition that will run for the duration of the Seafood Expo Global event in Brussels (25/04/17 – 27/04/17).

To enter, simply drop a business card into the giant fishbowl at the Sùlaire stand, located in the Scottish seafood pavilion of the SEG event. Of the entries collected, one business card will be drawn at random following the SEG event.

The lucky winner will be announced on 1st May and will receive a bottle of 16-year-old Lagavulin whisky and a box of traditional Scottish shortbread. Two Scottish flavours as distinct and delicious as The Sùlaire Fish Company’s very own salmon.

Good luck to everyone who enters.